Immersive design
From ADG Art Direction Wiki
Immersive Design is a design philosophy that attempts to describe the evolving framework of designers and creators who work immersively in all narrative media. Immersive designers deal simultaneously with dimensional environments and who and what they contain; and with time-based narrative time and occupied space.
The immersive design process attempts to describe two simultaneous entwined tasks:
- To design intact worlds that are coherent, have interior logic, contain history, geography, surface, metaphor and story, and allow an audience to be fully immersed in both environment and story.
- To put in place a non-linear immersive process that provides a fully collaborative, often virtual production space for creators and the work that they are creating.
New technology has enabled both of these aspects of immersive design to exist. New design tools create a virtual workspace for a new way of working, an intuitive three-dimensional design language and vision. New non-linear workflows allows the designer to set up a new production practice that allows the creators to make traditional and new narrative media with new creativity and functionality.
Immersive Design is NOT:
- product design - it contain it as part of its process, but is not it
- concept design - it contains it as part of its process, but is not it
- set design - it contains it as part of its process, ...
- previs - it contains it as part of its process, ...
- visual effects - it contains it as part of its process, ...
- architecture - it contains it as part of its process ...
- animation - it contains it as part of its process ...
- traditional film design - it contains it as part of its process ...
- etc
External Links
- www.5dconference.com - The 2008 conference "5D: The Future of Immersive Design" will focus on the places and ways in which film, animation, architecture, and interactive media intersect: film and interactive design; architecture and virtual web space, animation and digital film, etc.
